This book contends that part of the problem lies with our focus on technical skills rather than people skills, both with customers and inside the organization.
Lori Kendall is one of the first to explore the brave new world of social relations as they have evolved on the Internet. In this highly readable ethnography, she examines how men and women negotiate their gender roles on an online forum she calls BlueSky. The result is a first-rate analysis of the emerging social phenomenon of Internet-mediated communication and a ground-breaking study of the social and cultural effects of a medium that allows participants to assume identities of their own choosing. Despite the common assumption that the personas these men and women craft for themselves bear little resemblance to reality, Kendall discovers that the habitués of BlueSky stick surprisingly close to the facts of their actual lives and personalities.
James McNeill Whistler painted his mother on impulse, when she came to London to escape the American Civil War, forcing him to evict his mistress from his house. It is hard to imagine a greater contrast than that between Whistler’s outrageously flamboyant life in Londonwhere he famously befriended Oscar Wilde and Dante Gabriel Rossettiand the subdued, touchingly melancholic depiction of his Puritan mother he entitled Arrangement in Grey and Black.” This portrait has become one of the world's best-known paintings and an American icon, yet we know remarkably little about it. While restoring the painting for the Louvre, Sarah Walden became intrigued by the extraordinary and complex history of the painting, which had never been fully explored. From French, British, and American sources, Walden uncovers the intersections between Whistler’s flawed genius, his struggle for recognition, his troubled relationship with his mother and mistresses, and the unprecedented historical response to his greatest work. Walden’s findings read like a detective story, and her controversial and progressive views on art restoration combine with biography and criticism to create a gripping narrative that skillfully weaves history and aesthetics into a seamless tapestry.
Companies small and large are concerned about the increased difficulty in developing marketing vehicles that cut through the clutter and make a positive impact on sales-resistant prospects. To promote products effectively and optimize results, marketers must use all of the tools at their disposal in an integrated plan. In his latest book, marketing and PR authority Joe Marconi helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.
The I Ching is the oldest and most respected oracle book or divinatory system in the world. In Symbols of Love, author Stephen Karcher has selected parts of the I Ching hexagrams which specifically apply to relationships, and he provides simple instructions on how to consult this ancient oracle and interpret its answers to learn the ways in which you can most successfully interact with friends, family, and partners.
DO YOUR FRIENDS KNOW WHAT REALLY MATTERS TO YOU? DO YOU KNOW WHAT REALLY MATTERS TO THEM? Or is it the same old boring routine? Ask a simple question, get a simple answer, and never really get to know the person. How do you build authentic relationships? Real, personal, intimate relationships? From discussing your favorite things to sharing fears, What's Your Story? is an interactive guide to bring people together into deeper, more meaningful conversations. Join authors Toben and Joanne Heim and others as they converse about their stories-their past, present, future, values and opinions, and faith. Follow their stories through essays, or record your own story on the journal pages. Break out of the traditional mode of conversation at parties or gatherings and get to deeper issues. Deepen your relationships as you talk about-and listen to-the things that really matter.
This is the Pocket Book Edition of the Art of Love: The Craft of Relationship. Are you: seeking to renew a relationship? considering a new relationship? troubled with establishing a long-term relationship? divorced and trying to understand why your marriage failed? experiencing problems in love, romance, sex, intimacy or marriage? a therapist or counselor who would like to provide an accessible resource for your clients? Millions of books on relationships have been printed over the years. Why do we need another? We need The Art of Love: The Craft of Relationship for the same reasons that over four and a half million readers wanted Spencer Johnson's Who Moved My Cheese. Following Johnson's methods of teaching to a broad, modern audience, The Art of Love: The Craft of Relationship presents the profound principles that form a loving relationship in an easily accessible manner. Using a very simple approach, it will help people shift their attitudes and provide them with the skills to create loving, long-lasting partnerships.
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