Found 141079 Relationships Relationships Products.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
An interactive workbook to help couples reconnect The simple phrase "I love you" is terribly important to people–so what keeps so many of us from saying it? In Reclaim Your Relationship, Ron and Pat Potter-Efron, marriage therapists who have been married for 37 years, combine their real-life and clinical experience in this practical and accessible workbook designed to help individuals improve connections in their relationships with those they love. Presenting engaging, hands-on exercises, the authors help readers learn to say "I love you" to their partners with ease and genuine meaning, show their partner love through consistent acts of caring, and take in their partner’s loving words and deeds without always demanding more. Ron Potter-Efron, MSW, PhD and Pat Potter-Efron, MS (Eau Claire, WS) are psychotherapists in private practice. They are the authors of Letting Go of Anger (1-572-24001-6) and Letting Go of Shame (0-894-86635-4).
CREATING SACRED RELATIONSHIPS is as much an intimate look at the woman behind the teaching as it is the culmination of her most recent spiritual initiations and encounters. Sondra's riveting personal story is presented along with a collection of essays that inform, inspire, and promote the conscious exploration of new means and methods by which we may journey towards new relationships with ourselves, our mates, our business associates—our world. This gathering of thoughts explores nothing less than the creation of a new model for all our relationships.
Now you can boost your career to the gold level! In Ask Questions, Get Sales, sales guru Stephan Schiffman teaches you how to strengthen your questioning skills during the sales process in order to get more sales. The premise is simple yet effective: In order to be successful, you must change your mindset from "need-oriented" to "do-oriented." The message of this book centers around six core "do questions" for your buyers: What do you do? How do you do it? When and where do you do it? Why do you do it that way? Who do you do it with? How can we help you do it better? With this indispensable guide in your briefcase, you will have information at the ready to score big sales over the short term and long term.
This valuable resource will help you show young people how to establish guidelines for healthy dating relationship and set clearly defined boundaries for physical intimacy. Scripture verses, suggestion questions for parent-teen discussion and ideas for group activities are also included.
Our purpose in writing this book is to share our clinical experiences in working with seniors and elderly patients and their adult children. The primary emphasis is on how the parent uses his or her therapy to resolve conflicts in their relationships with their middle aged children. The literature already speaks volumes about how the adult child feels and behaves during the latter years of their parents' lives, however our book represents the voice of the elderly parent, which prior to this, has gone unheard. The information in our book is not only useful to the elderly parent and adult child, but it also informs the audience of mental health professionals who treat this population.
For many of us, the fabled search for true love never seems to find a happy ending. We bounce from relationship to relationship, whether married or single, blaming the other person when things go sour, though never truly knowing what went wrong, never certain if it will work out next time.Naked Relationships is a smart, fun, and practical guide to building healthy, lasting relationships. Jan Denise, whose newspaper column offers weekly advice on the finer points of love and life, shows you how to take nakedness to a whole new level, physically, mentally, and spiritually. You'll begin to understand relationships in a way you never did before. And you'll come to know that there really is a recipe for perfect love.Best of all, you'll acquire tools to perfect the most important relationship of all—your unconditional love of self—so that the real you emerges, beautifully naked, ready for an honest relationship with a partner.
"A terrific book--treats an issue of the utmost importance and relevance with fresh insight and compassion. It is a significant contribution to our understanding of gender difference, of marriage and divorce, and of contemporary society."--Deborah Tannen, Georgetown University Taking a new look at divorce in America, Catherine Reissman shows how divorce is socially shared, and how it takes crucially different forms for women and men. Drawing on interviews with adults who are divorcing, she treats their accounts as texts to be interpreted, as templates for understanding contemporary beliefs about personal relationships. Riessman looks at the ideology of the companionate marriage: husband and wife should be each other's closest companion, and in marriage one should achieve emotial intimacy and sexual fulfillment. These beliefs imply a level of equality that rarely exists. In reality, most wives are subordinate to their husbands, most husbands want neither "deep talk" nor small talk that women want, and many husbands resent their wife's ties to kin and friends. To explain divorce, women and men construct gendered visions of what marriage should provide, and at the same time they mourn gender divisions and blame their divorces on them. Riessman examines the stories people tell about their marriages--the protagonists, inciting conditions, and culminating events--and how these narrative structures provide ways to persuade both teller and listener that divorce was justified. Although divorce is invariably stressful, many people believe that men suffer less than women. This is an artifact of what Riessman calls the "feminization of psychological distress"--traditional ways of measuring distress reflect women's idioms, not men's. Departing from a literature that casts divorce in only negative terms, she finds paradoxically that women sense rewards, even as they report hardship. There is a shakeup in gender roles, and women more than men feel they gain a fuller idea of who they are. The author allows us to enter the points of view of her subjects, while her analytic approach makes links between the self and society.
There's too much work to be done. Your organization can't handle the load. That's when you begin to consider outsourcing some of your business functions. But how can you choose the right suppliers and ensure maximum results? In this book, Laseter--of the world-renowned consulting firm Booz?Allen & Hamilton--shows companies how to address that challenge through the dynamic pursuit of balanced sourcing. "This will be a super book to provide to new purchasing people and to reinvigorate experienced purchasing professionals. It was great to see many of the concepts with which we have experimented logically explained. I wholeheartedly endorse it."--Jean Mayer, executive director, manufacturing procurement operations, Ford Motor Company Laseter and Booz?Allen coined the term "balanced sourcing" to describe a model for ensuring competitive pricing from suppliers while simultaneously nurturing cooperative relationships. Drawing upon Booz?Allen's experiences with leading companies, Balanced Sourcing lays out the six organizational capabilities that make up the firm's field-tested strategy. Detailed case studies of four prominent corporations-Honda of America, Cisco Systems, SUPERVALU, and Florida Power & Light-show you the broad applicability of this model for companies in industries from manufacturing to services to high-tech. "Too many 'best practice' guides present a one-size-fits-all solution, such as copying the so-called Japanese model of sole sourcing. In fact, the best Japanese companies do not treat all suppliers as sole-sourced partners and you should not either. Balanced Sourcing is full of practical tools and models that will help you think through appropriate strategies for each of your suppliers."-Dr. Jeffrey K. Liker, associate professor, industrial & operations engineering, and co-director, Japan Technology Management Program, University of Michigan Get real-life lessons from around the world on: **Creating sourcing strategies **Building and sustaining supplier relationships **Leveraging supplier innovation?and much more! Make the most of your outsourcing with this one-of-a-kind best practices guide!
Gender, Humiliation, and Global Security: Dignifying Relationships from Love, Sex, and Parenthood to World Affairs aims at outlining the kind of change that needs to be made if we wish to create a less crisis-prone world. This audacious work describes a vision for an alternative future, showing how new approaches to love can dignify gender relations, sex, parenthood, and leadership, and how they can guide us to a world where all citizens can live dignified lives. The book is organized in three parts. Part I, "Gender, Humiliation, and Lack of Security in Times of Transition," examines the nature of humiliation and how love and humiliation are influenced by large-scale, historical transitions such as globalization. Part II, "Gender, Humiliation, and Lack of Security in the World Today," looks at love, sex, parenthood, and leadership and how they can be dignified. Part III, "Global Security through Love and Humility in the Future," explores how love can be used to inspire psychological, social, cultural, and political strategies and to stimulate global, systemic change.
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